Frommer's
Problem
Frommer’s legacy platform was slow, difficult to update, and missing modern SEO structure and scalable ad capabilities.
Solution
Migrated legacy content into Craft CMS, implemented structured templates with SEO best practices, and built a modular ad system for targeted placements.
Impact
Boosted site performance and organic traffic, streamlined editorial publishing, and opened new monetization opportunities without disrupting the reader experience.
Tech stack
- Craft CMS
- Twig
- MySQL
- PHP
- SCSS
- JavaScript
- Laravel
- Vite
- Tailwind
- Craft Cloud
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